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Why You Pick the Middle Option

A $3 small and a $5 large make a $4 medium coffee feel sensible. That feeling can be designed.

Dan Ariely called it the decoy effect: a third price exists mostly so that one of the others looks better. The large hands the medium a target; the small quietly loses your attention.

The menu has already changed your question — from what you need to which deal looks least foolish.

Source: en.wikipedia.org

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